CORPORATIVE IMAGE
The corporate image corresponds to the perception of the corporate identity, that is, the vision that the general public has of the organization.
It is, therefore, strongly associated with the visual representation translated into the perceptions that different people build from the different elements of communication and connection with the organization, such as advertising, points of sale, public relations, symbols, brands, logos, colors, packaging, etc.
In short, the corporate image is anything that describes the identity of something through the graphic part, in this case a company.